About
Hi, I’m Lu.
Marketing strategist and founder of LW Marketing & Communication, based in Upper Austria. I help founders and growing businesses build strategies that make sense and move things forward.
My story
I started in marketing in 2019 as a volunteer intern in the social media team of a digital agency in Brasília, Brazil. Three months later I joined the inbound team. From then on, I learned growth from every side: content, SEO, email, paid media, and the budgets and sales teams behind them.
Moving to Austria brought the biggest challenge yet: a new country, a new language, and my first job outside Brazil. At Speedinvest Pirates (2023–2024), I worked with startups across Europe, from first diagnosis to hands-on execution. Again and again, I saw the same thing: the teams that grew were the ones that knew where they were aiming before they started shooting.
When Pirates closed in 2024, I took the step to work for myself. LW is the evolution of how I approach my work: human-centered, strategic and collaborative. A space where business insight meets intentional design, and where we co-create strategies that make sense and move things forward.
Where I’ve worked
| Company | Role | What I did |
|---|---|---|
| Speedinvest Pirates | Growth marketing, startup portfolio across Europe | Growth strategies with founders, workshops on lead generation and sales funnels, paid media, marketing automation, SEO |
| Bikemap | Interim CMO (via Pirates) | Inbound marketing, acquisition partnerships, a newsletter program with the highest open and click rates in company history |
| Seatrients | Marketing Analytics Intern | Product launches, marketing budget, website, SEO and social media for a Swedish superfood startup |
| Salesjobs / The Foursales Company | Growth Marketer | Led the inbound team, B2B and B2C growth strategies, campaigns on Google, LinkedIn, Facebook and Instagram |
| Rede Bio Mundo | Senior Marketing Analyst | B2B and B2C campaigns, email nurturing, PR and influencer marketing |
| Gruv | Inbound Analyst | Email, landing page and blog strategies, data-driven optimization |
Selected results
- €2M in contract-value leads generated through paid search for a B2B startup.
- 8% conversion rate from downloadable content to sales-qualified leads.
- Highest newsletter open and click rates in Bikemap’s history.
How I work
I blend analytical thinking with an intuitive understanding of people. The best strategies are born from real insights, open dialogue and a clear sense of direction.
Strategy first. Then creativity.
Before we get hands-on, we analyze, map the route and think ahead.
Building the future together.
You’re part of the strategic process, side by side with me, learning along the way.
We deliver our very best.
“Done is better than perfect” doesn’t resonate with me. Excellence is the standard.
Beyond work
I’m a wife and mother, and that’s the biggest and most important part of my life. When I’m not working, you’ll find me with my family, reading, travelling or working out.
I speak Portuguese, Spanish and English fluently, and I’m learning German (currently B1), so our sessions are in English.
Let’s talk about where you’re heading.
Pick a time for a free 30-minute intro call, or send me a message.